Thursday, September 19, 2019
The Republic: Protagoras, Gorgias, and Meno :: Philosophy Morals Neo Aristotelianism Papers
The Republic: Protagoras, Gorgias, and Meno One vigorous line of thought in contemporary moral philosophy, which I shall call ââ¬ËNeo-Aristotelianism,ââ¬â¢ centers on three things: (1) a rejection of traditional enlightenment moral theories like Kantianism and utilitarianism; (2) a claim that another look at the ethical concerns and projects of ancient Greek thought might help us past the impasse into which enlightenment moral theories have left us; (3) more particularly, an attempt to reinterpret Aristotleââ¬â¢s ethical work for the late twentieth-century so as to transcend this impasse. The "Neo-Aristotelian" Rejection of Plato Neo-Aristotelians like Martha Nussbaum(1) and Alasdair MacIntyre,(2) in spite of their many differences,(3) are therefore united not only in their positive turn to Aristotle but also in their rejection of Plato and Platoââ¬â¢s Socrates.(4) And yet some features of these rejections invite further reflection. Nussbaum, for example, consistently recognizes that the Socratic-Platonic project requires us to remake ourselves: "In short, I claim that [in the Protagoras] Socrates offers us, in the guise of empirical description, a radical proposal for the transformation of our lives." (FG 117, LK 112) But to what extent has she done justice to the particular kind of remaking Plato has Socrates offer us? More pointedly, does she acknowledge the extent to which Socrates aims at focussing his interlocutors on a process of questioning, rather than simply handing doctrine over to them?(5) Or has her Socrates been flattened out, his dialogical style rendered monological, so as to support her ov erall thesis more easily?(6) As for MacIntyre, does he see clearly enough the parallel between his own work and Platoââ¬â¢s when he says that in his earlier dialogues "Plato is pointing to a general state of incoherence in the use of evaluative language in Athenian culture" (AV 131)? Mutatis mutandis, isnââ¬â¢t this precisely what the opening chapters of After Virtue attempt to show? And to what extent must MacIntyreââ¬â¢s "quest for the good" in his crucial chapter "The Virtues, the Unity of a Human Life and the Concept of a Tradition" be committed to a Platonic, rather than Aristotelian, notion of the good? When he says "now it is important to emphasize that it is the systematic asking of these two questions ["What is the good for me?" and "What is the good for man?"] and the attempt to answer them in deed as well as in word which provide the moral life with its unity" (AV 219, emphasis added), isnââ¬â¢t it Platoââ¬â¢s Socrates who serves as the ultimate source of i nspiration here?
Wednesday, September 18, 2019
The Greenwich Association for Retarded Citizens of Greenwich High :: essays research papers
The Greenwich Association for Retarded Citizens (G.A.R.C.) of Greenwich High The Greenwich Association for Retarded Citizens (G.A.R.C.) of Greenwich High is a group of students interested in interacting with disabled students. These students go to the high school as well, and look forward to getting to know us. Each of the students have different disabilities but they each have the desire to make friends. This group is totally volunteer basis for all of it's members, no one has to attend. I have been a member of this group for the three years I have attended in Greenwich High. Spending a lot of time with these children I have learned to understand that they are just looking to make friends. Ã Ã Ã Ã Ã I joined this group as a freshman because I had worked with children with Down Syndrome during the eighth grade at Central Middle School. My interest carried on through out the years because of the numerous fun times I have had, and have made friends with many of the girls. They are all very personable and pleasant to talk with. They each have special characteristics defining them from the others, making each of them special in different ways, just like the rest us. Ã Ã Ã Ã Ã Aside from the meetings that we have every so often to discuss activities we can do, we usually do fun and interesting activities. We go out for pizza frequently because it seems to be the group consensus on what we would all like to eat. During the holidays we celebrate in interesting ways; on Halloween we have a party where every one gets dressed and brings candy. For the Christmas season we are going to celebrate with a party at a members house and listen to Christmas carols, and have dinner. We have had bake sales and have sold candy in order to raise money for the clubs activities. These are usually a success because every one participates and we all seem to function well as a group. When there are dances or football games at school we each take one of the girls and it's good for them because they get to interact with the rest of the school at a big function. Ã Ã Ã Ã Ã This club is not only fun, but it's like going to a meeting with some of your friends. We are a small group and we all get along. Since we are a small group it is also difficult for us to do a lot of things. It is difficult to educate the larger part of the public who doesn't know what these kids are like.
Tuesday, September 17, 2019
Poetry Comparison Compare Blakeââ¬â¢s ââ¬ËLondonââ¬â¢ and Wordsworthââ¬â¢s ââ¬ËComposed upon Westminster Bridgeââ¬â¢ Essay
The two poems ââ¬ËLondonââ¬â¢ and ââ¬ËComposed upon Westminster Brideââ¬â¢, offer differing views on the city of London. Blake presents London as lifeless, dismal and monotonous, whereas Wordsworthââ¬â¢s London is very different. He feels it as beautiful, magnificent and exciting. Blakeââ¬â¢s poem consists of four different stanzas all of equal length. This gives a sense of order and regularity. This demonstrates that the people of London live a controlled life, which has no variety. Blake uses repetition, which gives a sense of anguish, ââ¬ËAnd mark in every face I meet, Marks of weakness, Marks of woeââ¬â¢. This stresses the tedious pace of life. Blake also shows that the people of London are trapped in themselves, ââ¬ËIn every voice, in every man, the mind forged manacles I hearââ¬â¢. This demonstrates that the people of London cannot express themselves as they are trapped in their own minds. Blakeââ¬â¢s London shows the poets anger towards some members of the community. Blake blackens the city by painting images of child labour, ââ¬Ëhow the chimney sweepers cry; every blackening church appalsââ¬â¢. This shows that the church is a hypocrite as they are using chimneysweepers themselves. Blake also dislikes the rich aristocrats by describing ââ¬Ëhow the hapless sigh, runs in blood down the palace wallsââ¬â¢. This emphasises that the poor work very hard and fight pointless battles while the rich reap the rewards and benefits. In stanza four Blake paints a disgusting picture of prostitution, ââ¬Ëthe youthful harlots curse, blasts the newborn infants earââ¬â¢, this tells the reader that prostitution leads to disease and plagues, many unwanted. Married men spilt up with their wives. Prostitutes have children, so the cycle continues for years. Blake combines ideas of ââ¬Ëmarriage and hearseââ¬â¢, this to show that the life cycle for people in London is death and suffering. Also Blake horrifies the reader by using different sounds to describe the feelings of people who live in London. He describes ââ¬Ëmoansââ¬â¢ and ââ¬Ëcriesââ¬â¢ to show the reader the depression of the people in London. The city of London is full of sorrow for every man and every infant ââ¬Ëevery cry of every man, in every infants cry of fearââ¬â¢. Also it is very negative and everyone feels depressed ââ¬Ëharlots curseâ⬠¦ soldiers sighââ¬â¢. Blake intensifies this gloomy atmosphere further, by using iambic meter in his poem. The use of iambic meter and an (ABAB) rhyming scheme for example ââ¬Ëstreetâ⬠¦flowâ⬠¦meetâ⬠¦woeââ¬â¢, illerates to the reader how monotonous everyday life in London is, ââ¬ËI wandered though each chartered streetââ¬â¢. The fact that Blake is wandering through London suggests that the city is boring and has no aims or direction. The reader can work out that Blake is blaming his apathy on the city itself and perhaps it is Londonââ¬â¢s fault that the population has ââ¬Ëmarks of woeââ¬â¢. Blakeââ¬â¢s poem is clearly written about life in the slums of London, while Wordsworth, in his sonnet ââ¬ËComposed Upon Westminster Bridgeââ¬â¢ focuses on a more general way on the majesty and splendour of London. Wordsworth was a nature lover who normally didnââ¬â¢t like the cities but in the early morning he sees something wonderful and glorious about London. Wordsworth realises that this moment is only temporary ââ¬Ënever did the sun more beautifully steep in his first splendour, valley, rock or hillââ¬â¢. It was pollution less city bright and splendid. Nothing evil dark or dismal like Blakeââ¬â¢s London. ââ¬ËThis city now doth like a garment wearââ¬â¢, it demonstrates that it is an out of this world experience. He personifies the city, bringing it to life, in order to show how this is a transient moment. Wordsworth also respects the city for its beautiful buildings, unlike Blake who sees it as a city of degraded humanity noting the ââ¬Ëharlotââ¬â¢s curseââ¬â¢. Wordsworth sees many beautiful ââ¬Ëtowers, domes, theatres and templesâ⬠¦ open into the fields and to the skysââ¬â¢. This shows the stillness and emptiness. This is a laying affect to show that man made objects can be as good as nature, unlike Blake who sees misery. Wordsworth uses a very calm and tranquil tone to describe London. This poem is written in the firm pentrarchian sonnet, with iambic pentameter utilises an (ABBA, ABBA, CDCD) rhyme scheme unlike Blakeââ¬â¢s continuous (ABAB) rhyme scheme. This creates an unhurried pace with a peaceful mood lacking the intensity of Blakeââ¬â¢s poem. It also provides a slow pace to take in the beauty of London in the early morning. Wordsworthââ¬â¢s surprise at the beauty of London is seen when he directly addresses ââ¬ËDear Godââ¬â¢! Using an exclamation mark, Wordsworth address God twice to stress his personal reaction to Londonââ¬â¢s beauty-he wants the reader to see the awe of London, the exclamation mark stresses the shocked pleasure by his reaction. The ââ¬Ëmighty heartââ¬â¢ demonstrates that the people are the heart of the city-sees London as alive and living part of city working together. Wordsworth values people, as they are the centre point of London. Wordsworth tries to tell the reader that the Thames is working in harmony with the rest of the city. However, although the imagery of London Blake creates through its depressed state and ââ¬Ëevery cry of every manââ¬â¢. In my opinion I prefer Wordsworthââ¬â¢s poem ââ¬ËComposed Upon Westminster Bridgeââ¬â¢, because he uses personification and makes the city feel beautiful. He states how ââ¬Ëdull of soulââ¬â¢ anyone would be if they didnââ¬â¢t admire the beauty of London in the early morning. The way Wordsworth describes the cities buildings has a positive effect on the poem and this is why I prefer ââ¬ËComposed Upon Westminster Bridgeââ¬â¢.
Monday, September 16, 2019
An Introduction to Native American Literature Essay
Native American literatures embrace the memories of creation stories, the tragic wisdom of native ceremonies, trickster narratives, and the outcome of chance and other occurrences in the most diverse cultures in the world. These distinctive literatures, eminent in both oral performances and in the imagination of written narratives, cannot be discovered in reductive social science translations or altogether understood in the historical constructions of culture in one common name. (Vizenor 1) Since the end of the 15th century, the migration of Europeans to America, and their importation of Africans as slaves, has led to centuries of conflict and adjustment between Old and New World societies. Europeans created most of the early written historical record about Native Americans after the colonistsââ¬â¢ immigration to the Americas. 3 Many Native cultures were matrilineal; the people occupied lands for use of the entire community, for hunting or agriculture. Europeans at that time had patriarchal cultures and had developed concepts of individual property rights with respect to land that were extremely different. The differences in cultures between the established Native Americans and immigrant Europeans, as well as shifting alliances among different nations of each culture through the centuries, caused extensive political tension, ethnic violence and social disruption. The Native Americans suffered high fatalities from the contact with infectious Eurasian diseases, to which they had no acquired immunity. See more: how to start an essay Epidemics after European contact caused the greatest loss of life for indigenous populations. In 1830, the U. S. Congress passed the Indian Removal Act, authorizing the government to relocate Native Americans from their homelands within established states to lands west of the Mississippi River, accommodating European-American expansion. Perhaps the most important moment of governmental detribalization came with the passing of the Dawes Act in 1887 which set aside 160 acres for each Indian on the reservation, and opened the ââ¬Å"leftoversâ⬠up for settlement. According to the U. S. Bureau of the Census (1894), the Indian wars under the government of the United States have been more than 40 in number. They have cost the lives of about 19,000 white men, women and children, including those killed in individual combats, and the lives of about 30,000 Indians. Native Americans were thus pushed out from their own lands and were forced to live in small reservations assigned by the federal government who claimed that setting the Indians on the course to civilisation best ensured their survival. Tribal customs were then forcibly altered and nomadic tribes became sedentary. All Native Americans felt the impact of the new reservation policies, which sought to isolate and contain Indians to make room for an expanding American nation. At the same time that Native Americans were being excluded from the nation, white Americans began to look to them as the source of a unique national identity and literature, distinct from European traditions. Literature from the period depicting Indian characters was incredibly popular, and many works are still celebrated as classics, including James Fenimore Cooperââ¬â¢s The Last of the Mohicans (1826), Catharine Maria Sedgwickââ¬â¢s Hope Leslie (1827), and Henry Wadsworth Longfellowââ¬â¢s Song of Hiawatha (1855), to name only a few. These texts employ the trope of the ââ¬Å"disappearing Indian,â⬠which represents the deaths of Indians as natural, similar to the changing of the seasons or the setting of the sun, rather than the result of political exclusion or social discrimination. Thus the disappearance of Indians from the American social landscape was not only depicted within this body of writing but also implicitly approved of. At the same time the government sponsored authors and art programs; the proletarian themes of discovery, regionalism, and tourism were new forms of dominance over Native Americans. Therefore, early Native American authors wrote within a hostile political climate and in response to a dominant literary tradition that sentimentalized and condoned the death of Indians. But they found the means to engage with their detractors by authoring their own accounts of Indians that challenged stereotypical beliefs, demanded equal political rights, and proved that Indians were neither disappearing nor silent. Native American authors have faithfully presented some of these issues of inherent native rights, the duplicities of federal policies, and the burdens of racial identities in their short stories and novels. Wynema by Sophia Alice Callahan published in 1891, was the first novel attributed to a Native American author. Callahan, who was a mixedblood Creek, was aware of tribal issues at the time and therefore devoted most of her novel to native issues. Since then many novels by distinguished Native American authors have been published. One of the most important writers among Native Americans in the 1930ââ¬â¢s was Dââ¬â¢Arcy McNickle, a member of the Flathead tribe of Montana. His first novel The Surrounded was published in 1936, two years after the Indian Reorganization Act was passed near the end of the Depression in the United States. His novel is the poignant story of a mix-breed family and the tragedy of their exclusion from both the red and the white worlds. Because of cultural misunderstandings, which begin between the Indian mother and Spanish father, suspicion, fear, and finally death take their children. The novel is a history of alienation. Kenneth Lincoln who coined the term Native American Rennaissance pointed out that in the late-1960s and early-1970s, a generation of Native Americans were coming of age who were the first of their tribe to receive a substantial English-language education, particularly outside of standard Indian boarding schools and in universities. Conditions for Native people, while still very harsh, had moved beyond the survival conditions of the early half of the century. The beginnings of a project of historical revisionism, which attempted to documentââ¬âfrom a Native perspectiveââ¬âthe history of the invasion and colonization of the North American continent had inspired a great deal of public interest in Native cultures. During this time of change, a group of Native writers emerged, both poets and novelists, who in only a few years expanded the Native American literary canon.
Sunday, September 15, 2019
Pride and Prejudice Essay
Mr Collins proposes to both Elizabeth and Charlotte, but their reactions are very different. What does the behaviour of all three characters, during chapters 19, 20 & 22 tell us about the different attitudes to marriage in the early nineteenth century? In the 19th century, men were rated higher than women in society therefore when it came to marriage, once women were married all of their belongings, earnings and wealth were passed onto their husbands and in return their husbands would take care of them. Men and women back then would very rarely marry for love and happiness but otherwise mainly for money, security and to be higher up in society in some cases. Jane Austin wrote the story ââ¬ËPride and Prejudiceââ¬â¢ which deals with some of the most important aspects of adult life in the 19th century and explores the different views of marriage thoroughly throughout the book. Elizabeth Bennet is the second eldest of the five Bennet sisters and plays a vital part in the novel where she believes that marriage should be about love, equality and respect. Her view is that marriage is to be an equal partnership and a meeting of minds. She is a girl of high principles and her marriage would have been one of equality as she quotes ââ¬Å"And if I were determined to get a rich husband, or any husband, I dare say I should adopt itâ⬠(volume 1 chapter 6 page 15) which shows her determination that she would not marry for money, but only for true love. Marriage today is seen upon by society as a way to be connected to your ââ¬Ëother halfââ¬â¢ forever due to your undying love for each other. Many people get married by choice of the heart which is similar to the way Elizabeth saw matrimony back in the 19th century. When Mr Collins proposes to Elizabeth she tryââ¬â¢s to be nice and reject him in a nice way by saying ââ¬Ëâ⬠Accept my thanks for the compliment you are paying me. I am very sensible of the honour of your proposals, but it is impossible for me to do otherwise than decline themâ⬠(volume 1 chapter 19 page 89) though he does not believe that her means what she says when she refuses him. Therefore Elizabeth ends up saying ââ¬Å"I am perfectly serious in my refusal. ââ¬â You could not make me happy, and I am convinced that I am the last woman in the world who would make you doâ⬠(volume 1 chapter 19 page 90) and by saying this she is sticking to her principals of only marrying for love. Even though he can save her and her family financially, she is still prepared to sacrifice financial security for personal feelings and freedom. I do admire Elizabeth for this decision because she told him what she honestly thinks/believes. I believe you should only marry someone if you are deeply in love with them and feel that you want to share your life with them. Also, Elizabeth does not want to make the same mistakes others have made in past marriage; advised by her father as he does not have true feelings for Mrs. Bennet which makes their marriage very unhappy and uncomfortable. This has probably influenced her decision a lot to decline Mr. Collins because she does not want to end up in the same position as her parents. After many attempts of trying to change Elizabethââ¬â¢s mind, Mrs. Bennett resorts to saying ââ¬Å"You must come and make Lizzy marry Mr Collins, for se vows she will not have him, and if you do not make haste he will change his mind and not have herâ⬠(volume 1 chapter 20 page 93) to Mr. Bennet because she desperately is trying to marry all off Elizabeth so that she isnââ¬â¢t her responsibility any more. Elizabeth is also getting older and at that time when they got to a certain age and were not married, they would be seen as not eligible for marriage, i.e. a spinster. On the other hand, Mr. Bennet reduced the situation to a joke by contrasting his opinions of the proposal with that of his wife. He ended the situation by saying ââ¬Å"An unhappy alternative is before you, Elizabeth. From this day you must be a stranger to one of your parents. ââ¬â Your mother will never see you again if you do not marry Mr Collins, and I will never see you again if you doâ⬠(volume 1 chapter 20 page 93) because he understands why Elizabeth does not want to marry Mr. Collins, cares more about his daughters happiness than their wealth and does not want to see her end up regretting her married life like he is. When Mr. Collins is rejected he refuses to abandon his decision to marry. Instead of Elizabeth, he decides to set his sights on Charlotte Lucas and asks her to marry him instead. As soon as Elizabeth found out that her best friend Charlotte was engaged to Mr. Collins, she expressed her surprise by exclaiming ââ¬Å"Engaged to Mr Collins! My dear Charlotte, ââ¬â impossible!â⬠(volume 1 chapter 22 page 104) because she could not come to terms that Charlotte would be marrying this arrogant man. ââ¬ËBut Elizabeth had now recollected herself, and making a strong effort for it, was able to assure her with tolerable firmness that the prospect of their relationship was highly grateful to her, and that she wished her all imaginable happinessââ¬â¢ which shows us she was pleased for the couple and shows her support for Charlotte by wishing her well. By doing this Elizabeth demonstrates that she will support others if they believe they will be happy despite not wanting to marry for any other reason than love and happiness herself. The character Mr Collins is a Church of England rector, who inherits Mr Bennetââ¬â¢s estate and his patron is Lady Catherine de Bourgh (Darcyââ¬â¢s aunt). His attitude towards marriage is different to Elizabethââ¬â¢s as he wants to marry for economical reasons which is clearly shown when he says ââ¬Å"Having now a good house and very sufficient income, he intended to marry; and in seeking a reconciliation with the Longbourn family he had a wife in view, as he meant to choose one of the daughters, if he found them as handsome and amiable as they were represented by common reportâ⬠(volume 1 chapter 15 page 57). Mr Collins himself is silly, pompous and self-satisfied, though he seems to have a significant role as a potential marriage partner, which is unfortunately let down by his lack of care for anyone but himself. He only wants to secure his place in society by marrying as Lady Catherine will promote him which will then move him into a higher class of people. Mr Collins reasons for wanting to marry one of the Bennet sisters is ââ¬ËThis was his plan of amends ââ¬â of atonement ââ¬â for inheriting their fatherââ¬â¢s estate; and he though it an excellent one, full of eligibly and suitableness, and excessively generous and disinterested on his own partââ¬â¢ (volume 1 chapter 15 page 57-58) which means as he is inheriting their fathers land, he thinks he can make things better by marrying on of them however despite him thinking this is a very good idea, he is not in love with any of them. Whilst Mr. Collins is in search of a wife; his first choice is Jane, but learning of her likely engagement to Mr. Bingley, he switched his attention to Elizabeth. I believe that this sudden change is consistent with everything we have learnt about Mr. Collins. Although whilst on one had his intentions appeared honourable i.e. he wants to marry one of the sisters in order to re pay them for inheriting their fathers land , the fact that he is willing to marry any of them without loving them, demonstrates his ultimate lack of regard and respect. It also highlights his underlying reason to marry in order to accumulate more wealth and social status. Next, the way Mr. Collins proposed to Elizabeth was excessively formal and consisted entirely of reasons why he should marry. His starts off with mentioning ââ¬Å"Almost as soon as I entered the house I singles you out as the companion of my future lifeâ⬠(volume 1 chapter 19 page 88) which is a complete lie as we all know his first choice was Jane. The order in which he gives his reasons for marrying is interesting too as he mentions he wants to set a good example, how it will make him happy and the fact that Lady Catherine had told him to get; all before he even mentions love! His proposal shows only concern for himself and his standing with Lady Catherine who seems to be the only woman he does care for. Apart from being incredibly long-winded, his speech sounds like a business deal without any suggestion of romance which probably turns Elizabeth off him even more. When Mr. Collins says ââ¬Å"I am therefore by no means discouraged by what you have just said, and shall hope to lead you to the altar ere longâ⬠(volume 1 chapter 19 page 89) means he is then dismissive when Elizabeth turns down his proposal assuming that she really means yes, when she is saying no and thinks that all young women react in this way initially when asked for their hand in marriage. Again, this shows us that he is pretty arrogant, doesnââ¬â¢t take Elizabeth seriously ââ¬â or any other women for that matter and thinks that he will marry Elizabeth in the end despite what she is saying. Amazingly, Mr. Collins is very fast to change mind from Elizabeth to Charlotte which tells us he has no intention of stopping until he is married and he would happily marry a woman who does not love or even like him. He barley knows Charlotte, yet he is willing to spend the rest of his life with her and he will not be grateful that she is his wife but grateful they are married because then he is seen higher in society. Although he may have said he had feelings for Elizabeth, they way he was able to move onto Charlotte so quickly also enhances our thoughts of him being selfish. By doing all of this, he is quickly showing that he only has a heart for himself therefore he will never love any woman or find true love and no woman will ever be able to love him back.
Saturday, September 14, 2019
Surrogate Marketing (Advertising)
The makers of these brands were banned to advertise and they resorted to surrogate advertising. It is a sort of advertising where a cover product is promoted in order to promote the actual product that is banned. Surrogate marketing refers to intentionally utilizing a company, person or object to help convey the message of another party. The term has both positive and negative connotations. On the positive side, surrogate marketing is somewhat akin to grassroots or viral marketing in which a marketing organization may actively recruit others to help spread the message or can also be likened to hiring a manufacturerââ¬â¢s representative to sell your product. However, it is the negative side that seems to have drawn the most attention. A surrogate advertising campaign can be used to indirectly promote products or services deemed by some groups as being unhealthy, unethical, and immoral or, possibly, illegal through activities that are viewed as acceptable forms of promotion. For instance, in some parts of the world where regulation exists that may ban promoting alcohol and tobacco, firms promote these brands by tying the brand names to more acceptable products. For instance, the same brand name used for selling cigarettes may also be the same brand name on a juice product. In this way the customer is not only aware of the acceptably advertised brand but also understands the connection to the regulated product. Surrogate advertisements took off not long ago in the UK, where British housewives protested strongly against liquor advertisements ââ¬Å"luringâ⬠away their husbands. The liquor industry found a way around the ban: Surrogate advertisements for cocktail mixers, fruit juices and soda water using the brand names of the popular liquors. In India, ministry of health has banned the advertising of liquor and tobacco. But many liquor brands (like McDowell's whisky) initiated other products like sodas in the same name which are then advertised. Another instance of surrogate advertising is ââ¬ËFour Square Bravery Awards' in the name of Four Square cigarettes. Surrogate marketing is used in two contexts: the first is when a company ââ¬Å"farms outâ⬠the entire marketing function and the group providing the service is called a ââ¬Å"surrogate marketing department. â⬠I don't believe this is the context for which you are looking. The second is what is happening in India with respect to the ban on tobacco and alcohol advertising. Companies in banned industries are introducing brand extensions with products that are legal to advertise with the same brand name as the banned product. One liquor company introduced apple juice with the same brand name as the liquor. The idea is the companies can advertise freely the extension ââ¬â thus keeping their banned-from-the-media products in the minds of the customers. So the apple juice, for instance, is the surrogate for the liquor in the ads. The companies also don't care much about the sales of the surrogate products -for instance, it seems that the apple juice isn't even readily available to buy throughout the company. This loophole that the tobacco and liquor companies are exploiting is upsetting the legislature because every apple juice ad that reminds the consumers of the liquor is a slap in the lawmakers' faces. But, they also don't quite know what to do about it! In general, surrogate marketing is when you promote one product or service in the hopes of selling another. Why you would want to do that varies. The best reason is that you aren't able to legally. But other reasons might be because the two products sell better together ââ¬â for instance, you may make a product and it requires service ââ¬â which you don't provide. You can market a service provider ââ¬â the surrogate ââ¬â who will only use your product.
Friday, September 13, 2019
The importance of lesson plan and methods in the Foundation Program Essay
The importance of lesson plan and methods in the Foundation Program used in Omani Universities to the study of language skills - Essay Example s primarily on the enhancement of studentsââ¬â¢ proficiency in English, so students enrolled in the program have a full day schedule with a weekly load of around 30 hours, including study groups.â⬠ââ¬Å"The program is communicative in nature, shifting the emphasis from grammar to meaningful oral and written communication.à The instructional materials adopted for the program have performance-based objectives as well as clear scope and sequence for teaching communicative skills. The program approaches language as a tool of communication and stresses reading and writing as the two main language skills instrumental for students success in university-level education through the medium of English.à The teaching methodology treats language skills in an integrated fashion and incorporates study skills into the program.à The teaching methodology is communicative in nature, presenting authentic and simulated communicative tasks in real life However most of the students in the foundation programmer are unappreciative with the role of English language. In this stage of a studentsââ¬â¢ academic life, it is very important for the teacher to find effective ways to help these students progress to the next level. Teachers must know their students and their needs very well. They have to decide on which communication skills they would develop : reading, writing, speaking, listening, or phonology. As with any instructional method, everything starts with lesson planning. A well-developed lesson plan is the foundation to a good execution of a lesson. According to research, planning sets the stage in teaching and school learning making it the most critical part of instruction teaching and school learning (Clark & Dunn, 1991). The lesson plan must align with the goals of the program as well as the curriculum so that it would fit the context of the learner. In short, the lesson plan must translate into instruction the goals of the Foundation Program. Since the program aims to focus
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